The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft

Amani

Agency Droga5 / New York + Meta + Love Song + The Mill

Client Meta

Category

Sound Editing

Annual ID

OS23_MS063M

About the Work

Amani aims to shine a light on the next generation of cyclists and to show how Meta’s vision for shared, immersive experiences in the metaverse has the potential to enable everyone to participate in new ways. This film follows Team Amani, a group of cyclists from Rwanda, Uganda and Kenya, trying to make their mark on the world of cycling despite facing nearly insurmountable barriers. Amani tells the story of these young cyclists to date, and imagines a future in which the metaverse helps them level the playing field in real life. We learn how the team used Meta platforms like WhatsApp, and Instagram to come together and connect with others and how remote racing platforms allowed them to compete and connect to the broader cycling world. What then follows is a future vision of the metaverse, in which Team Amani is able to transcend the boundaries of geography, and realize their greatest ambition. Sonically, the film weaves together diverse elements that both immerse the viewer deeper into the world of Team Amani and ultimately, the metaverse. The sound design is a combination of original production sound, bespoke recordings and sound effects created to build an eclectic and dynamic mix, as well as mirror the attitude and energy of the team itself. In addition to being authentic to the environments, the sound design also had to describe the progression of the story and the possibilities of the metaverse. Across the film, the sound transitions between the familiar and the more heightened and immersive. Sound effects were manipulated to bring an additional percussive layer to the sound track, with cycling at its heart. Bike chain recordings were manipulated to produce transitions, and bike passes were filtered and engineered to echo the dynamic camera moves.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Droga5 / New York

Client / Brand

Meta

Production Company

Love Song
The Mill

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