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ALL PLAYERS TOOL LAB.
Agency DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Category
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID
OS23_MS067M
About the Work
There are many people in the world who have not be players due to their disabilities or other reasons.
But just like the typewriter was invented by a blind friend‘s perspective, those who could not be players due to disabilities or other reasons are a force for leading new ideas and the world’s innovation.
Our challenge is to shift the social stereotype that disability leads to give up to be a player, by utilizing a technology and creativity.
Due to our mission, we launched a platform for developing new expression tools with people who have disabilities – ALL PLAYERS TOOL LAB.
As first project, we worked with two ALS artists to develop a music instrument that utilizes the possibilities of gaze input.
*ALS (Amyotrophic Lateral Sclerosis) - an incurable disease that gradually reduces muscle strength and inability to move of one’s own volition.
For people living with ALS and other conditions that cause paralysis of the limbs, operating computer applications using eye gaze is a primary tool for creative activities.
However, such tools require gazing for a few seconds instead of clicking, and require eye movement to operate detailed buttons that are designed for normal people to operate with a mouse, making it difficult to use them in a setting that requires real-time performance, such as a live music performance.
Therefore, together with ALS musicians MASA and PONE, we developed a tool that enables live performance with the line of sight. They also actually performed in Cannes, Istanbul, and Budapest.
■Results
・A total of 2,280 audiences experienced the world's first live performance and a music by eye gaze input
・Featured in over 60+ medias worldwide
・Received a co-development request from three countries
・Next project in underway: a drawing tool development by utilizing a brain wave
2023 Awards
Total Points: 3
Merit
Credits
Agency
Dentsu Inc. / Tokyo
Client / Brand
NTT / Tokyo
Production Company
BASSDRUM Inc. / Tokyo
P.I.C.S. Co., Ltd. / Tokyo
invisi Ltd. / Tokyo
coton / Tokyo
WOW inc. / Tokyo
WOO inc / Tokyo
CUBE. Inc. / Tokyo
SLOW LABEL / Tokyo
Ableton KK / Tokyo
Life hack / Tokyo
Music / Sound Production Company
y'sconnection / Tokyo
Freelancer
momonga / Berlin
Art Director
Yusuke Koyanagi
Kazuyuki Yamamoto
Copywriter
Tina Toda
Composer
Pone
Creative Director
Naoki Tanaka
Creative Technologist
Shintaro Murakami
Keita Kuki
Kazuya Kishimoto
Ryonosuke Ono
Designer
Jiro Watanabe
Director
Shigeru Makino
Yusuke Takuno
Music Supervisor
Hiroyuki Nasu
Producer
Kohei Ai
Miyuki Fujishima
Yuzuru Hasegawa
Kiyoshi Runze
Kenjiro Matsuo
Sohei Harada
Yasuaki Matsui
Shinya Inagawa
Engineer
Tsuyoshi Otabe
Planner
Juyoung Yun
Technical Director
Yuto Kumon
Shunki Hasegawa
Junichi Akagawa
Agency In-House Production
Dentsu Creative Cube Inc. / Tokyo
Art Producer
Yoshie Kris
Project Manager/Music Director
Yoichiro Hatakeyama
Stage Director
Worry Kinoshita
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