The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Out of Home
Annual ID
OS23_OH013G
About the Work
Ultima Mini is a specific range for dogs below 10kg of weight by Ultima Petfood, developed to assure them of the right amount of nutrients and energy. When small dogs are healthy and well fed, they have the energy they need to express their vitality. And one of their absolute favorite activities to do that is chasing balls.
That’s why we made it possible in the most spectacular way, by letting a small dog chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match.
That’s why we made it possible in the most spectacular way, by letting a small dog chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Havas / Milan
Production Company
HRCLS Milan
Post Production Company
Studio Cirasa
Media Distribution Company
Havas Media Group / Italy
Chief Creative Officer
Luissandro Del Gobbo
Motion Designer
Stefano Maresca
Account Director
Elena Pozzi
Chief Executive Officer
Stefano Nesi
Head of Production
Paolo Guerra
Account Executive Assistant
Chiara Piazza
Creative Agency
Havas / Milan
Deputy Executive Creative Director - Art Director
Aureliano Fontana
Deputy Executive Creative Director - Copywriter
Bruno Vohwinkel
Head of Account Management
Daniela Melodi
Head of Marketing & Sales
Attilio Matarazzo
Head of Sports
Edoardo Alzetta
IT Services
Ngm Adv
Managing Director & Head of Post-Production
Andrea Proietti
Software Developer
Alessio Zingoni
Michele Rubino
Sports Marketing Manager
Braitner Moreira
Tv & Digital Producer
Marco Guglielmo Zerbini
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