The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Out of Home

Unlucky Sponsor

Agency Paradais DDB / Guayaquil

Client Cris-Sal


Billboards & Transit / Dynamic Billboards & Transit

Annual ID


About the Work

In Latin America, salt is related to bad luck. For this reason, Cris-Sal, the brand that had never been able to sponsor the Ecuadorian team, was able to help them by doing what no one has ever dared to do: support our team's rivals.

2023 Awards

Total Points: 21



Paradais DDB / Guayaquil

Art Director

Daniel Gabela

Chief Creative Officer

Agustin Febres-Cordero

Chief Marketing Officer

Sandra Terranova


Ana Cornejo

Executive Creative Director

Lupas Celis

Social Media Manager

Renato Del Salto

Account Executive

Juan Sebastián Endara

Chief strategy Officer

Ricardo Medina

Marketing manager

Daniela Arbelaez

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