The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Billboards & Transit / Dynamic Billboards & Transit
Annual ID
OS23_OH016S
About the Work
In Latin America, salt is related to bad luck. For this reason, Cris-Sal, the brand that had never been able to sponsor the Ecuadorian team, was able to help them by doing what no one has ever dared to do: support our team's rivals.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Paradais DDB / Guayaquil
Art Director
Daniel Gabela
Copywriter
José Serrano
José Reinoso
Roberto Concha
Chief Creative Officer
Agustin Febres-Cordero
Chief Marketing Officer
Sandra Terranova
Designer
Ana Cornejo
Editor
Christopher Valdiviezo
Executive Creative Director
Lupas Celis
Social Media Manager
Renato Del Salto
Account Executive
Juan Sebastián Endara
Chief strategy Officer
Ricardo Medina
Marketing manager
Daniela Arbelaez
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