The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential & Installations / Brand Installations
Annual ID
OS23_OH025B
About the Work
The high cost of living in Toronto is forcing people to pay more for smaller spaces.
So when IKEA opened their first ever downtown Toronto store, designed to make city living more affordable, we wondered - what if we could turn small spaces into big financial help?
Introducing IKEA Window Shopping - turning real homes into out-of-home ads. Instead of spending thousands on an outdoor media buy, we redirected that money to real people. By turning their rooms into IKEA showrooms, we created a new media model that gave back to the city and supported small space living.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Rethink
Client / Brand
Ikea
Production Company
Undivided Creative Inc.
Music / Sound Production Company
Vapor Music
Art Director
Zachary Bautista
Copywriter
Geoff Baillie
Chief Creative Officer
Aaron Starkman
Mike Dubrick
Creative Director
Joel Holtby
Zachary Bautista
Sean O’Connor
Hans Thiessen
Director
Jeremy Thompson
Director of Photography
Jeremy Thompson
Editor
Tyler Erdelac
Producer
Christa Lindsay
Strategist
Sean McDonald
Shereen Ladha
Jay Fleming
Account Director
Megan Christopher
Tracey Cronin
Account Supervisor
Erica Francis
Associate Creative Director
Geoff Baillie
Printing
ProPrint Services
Senior Integrated Producer
Terri Winter
Account Manager
Chaityadeep Singh Mainee
Audio Producer
Kailee Nowosad
CASTING
Groundglass Casting
Faces and Places Talent Agency
Colourist / VFX
Hardave Grewal
Dan Mccarthy
Country Interior Design Leader
Brooke Lougheed
Country Marketing Campaign Leader,
Jordan Sequeira
Digital Manager
Kevin Martins
Director of Print Production
Aj Merrick
Group Account Director
Kiara Wilson
Head of Marketing
Johanna Andren
Media agency
Carat
Music director
Ted Rosnick
Public Relations Leader
Lisa Huie
Studio Artist
Todd Bennett
Justin Chan
Stephanie Sherwood
Nabil
Studio Director
Brad Kumar
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