The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
P.O.P. & In-Store / Single
Annual ID
OS23_OH036M
About the Work
Background
There is a key moment when we order from McDonald's, and the order arrives. The sound of the doorbell immediately produces plenty of emotions. Something we call: "happy chaos."
Idea
In order to launch an exclusive delivery service through its own employee’s crew and, in search of capturing that exact moment of happiness that we all feel when a McDelivery arrives, we installed cameras in the delivery crew's caps to create the first campaign of real, spontaneous photos captured by a delivery crew. Our delivery boys took hundreds of pictures of people at their homes and workplaces, and we selected the best ones for the campaign.
It should be noted that the photos used in the campaign have all the necessary legal permissions and rights granted by the people.
There is a key moment when we order from McDonald's, and the order arrives. The sound of the doorbell immediately produces plenty of emotions. Something we call: "happy chaos."
Idea
In order to launch an exclusive delivery service through its own employee’s crew and, in search of capturing that exact moment of happiness that we all feel when a McDelivery arrives, we installed cameras in the delivery crew's caps to create the first campaign of real, spontaneous photos captured by a delivery crew. Our delivery boys took hundreds of pictures of people at their homes and workplaces, and we selected the best ones for the campaign.
It should be noted that the photos used in the campaign have all the necessary legal permissions and rights granted by the people.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client / Brand
Arcos Dorados Colombia S.A.S / Bogotá
Production Company
Los Notarios / Bogotá
Art Director
Diego Hernando López
Alex Argüello
Copywriter
Maria Constanza Santacruz
Nicolas Prieto
Composer
Diego Caceres
Creative Director
Diego Tamayo
Edwin Antonio Lopez
Miguel Van Bommel
Director
Felipe Cortés
Gina Medina
Executive Producer
Adriana Dolmen
Julio Uribe
Motion Designer
Erika Amaranto
Account Executive
Rhanna Zorzella
Chief Executive Officer
Xavier Serrano
Content Producer
Ivan Posada
Brand Bussiness Lead
Natalia Diaz
Creative VP
Gustavo Victorino
Juan Carlos Chaves
General Director
Dario Lozano
General Producer
Juan Pablo Bernal
HEAD OF ART
Juan Felipe Jaimes
Managing Director & EVP
Adriana Taborda
Marketing manager
Alejandro Vargas
Postproduction Coordinator
Camilo Pulido
President & CCO
John Raúl Forero
Senior Marketing Manager
Guilherme Coe
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