The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
P.O.P. & In-Store / Series
Annual ID
OS23_OH039M
About the Work
Have you ever wondered what people do when they turn off their cameras during online meetings? We asked ourselves the same question when we were given the task of inspiring businesspeople to hold more meetings on site, and to use the train to do so. Not much research was needed. We observed ourselves and had the answer. If you turn off the camera, it means you're doing something else on the side: ironing, lying in bed, sitting on the toilet, exercising, cooking, and so on and so forth. So, we thought let's show the truth behind the camera.
With the message: Meetings should be meetings. Again.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Germany
Client
Julia Janssen
Markus Faelsch
Florian Schroeder
Dr. Thomas Kemper
Julia Straub
Client / Brand
German Rail / Berlin
Art Director
Maximilian Ettl
Humaira Chohan
Markus Werner
Copywriter
Chané Botha
Chief Creative Officer
Siyamak Jung
Creative Director
Sinya Horwedel
Asli Sahin
Creative Chairman
Dr. Stephan Vogel
Global Chief Creative Officer
Liz Taylor
Account management
Roland Stauber
Alice Baldczus
Art buyer
Simone Kliesch
Artwork
Joachim Becker
Chief Executive Officer & Chief Creative Officer
Bjoern Bremer
Photographer + Editor
Daniel Gebhart de Koekkoek
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