The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Billboards & Transit / Series
Annual ID
OS23_OH049M
About the Work
This campaign promotes the McDonald’s at-your-home delivery. More precisely, it shows how McDonald’s can deliver right at your door.
To illustrate this idea, 3 iconic products are used: the Big Mac, the French fries, and the Sundae, that had already been showcased in successful advertising campaigns in the previous years.
The 3 products are fully integrated into 3 front doors, with 3 different buildings architectures (a Haussmannian building, a suburban house and an urban building), at 3 different moments of the day (during the day, late afternoon, and evening/night).
To illustrate this idea, 3 iconic products are used: the Big Mac, the French fries, and the Sundae, that had already been showcased in successful advertising campaigns in the previous years.
The 3 products are fully integrated into 3 front doors, with 3 different buildings architectures (a Haussmannian building, a suburban house and an urban building), at 3 different moments of the day (during the day, late afternoon, and evening/night).
2023 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Art Director
Cyrielle Declarey
Pauline Sénéchault
Chief Creative Officer
Benjamin Marchal
Faustin Claverie
Digital Artist
Antoine Mairot
Sylvain Foulon
Photo Editor
Adrien Blanchat
Photographer
Aurélien Chauvaud
Account Director
Julie Montagne
Account Executive
Louis Mainbourg
Nicolas Selosse
Agency Managing Director
Jonathan Serog
Art buyer
Feriel Simon
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