The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Billboards & Transit / Series
Annual ID
OS23_OH050M
About the Work
In times of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? By addressing the zoom fatigue and emotions people experience when participating in video conferences. When your whole day is packed with online meetings. When the connection is lost again. When everyone talks at the same time. When technology is refusing to collaborate, you’re like HELP!
To show this we utilize the interface of video call platforms, where the initials of participants become calls for help. With this idea, we reminded people that there is still the possibility to have meetings in person and take the eco-friendly train to do so.
To show this we utilize the interface of video call platforms, where the initials of participants become calls for help. With this idea, we reminded people that there is still the possibility to have meetings in person and take the eco-friendly train to do so.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Germany
Client
Julia Janssen
Markus Faelsch
Florian Schroeder
Dr. Thomas Kemper
Julia Straub
Client / Brand
German Rail / Berlin
Art Director
Humaira Chohan
Siddarth Shelton
Copywriter
Elena Chiaradia
Markus Werner
Chief Creative Officer
Siyamak Jung
Creative Director
Sinya Horwedel
Asli Sahin
Creative Chairman
Dr. Stephan Vogel
Global Chief Creative Officer
Liz Taylor
Account management
Roland Stauber
Alice Baldczus
Chief Executive Officer & Chief Creative Officer
Bjoern Bremer
Motion Design & Post Production
Dominik Bull
Sounddesign
Bernhard Leimbrock
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