The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Pharma

I Will Always Be Me

Agency VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Client Dell Technologies & Intel


Direct Marketing

Annual ID


About the Work

We worked together with New York Times bestselling author Jill Twiss to write a gentle story that explains what it truly means to live with MND. To write the book, we interviewed patients with MND and their families and learned from speech therapists and caregivers that face the realities of MND every day.

"Everything is changing, but I will always be me" is not only one of the book's sentences but the fairest summary of how people with MND feel as they battle with this disease.

The text itself contains all the sounds and syllables necessary to accurately bank a voice in less than 30 minutes when read aloud. And the emotions generated through the copy create a higher-quality digital voice.

2023 Awards

Total Points: 21



VMLY&R / New York

Digital Agency

Jam3 / Amsterdam

Client / Brand

Dell Technologies / Round Rock
Intel / Folsom

Production Company

Borderland / London

Music / Sound Production Company

Human / New York

Post Production Company

The Mill / Los Angeles

Creative Director

Carlos Pabon

Executive Creative Director

Niraj Zaveri
Justin Ebert

Executive Producer

James Dean Wells

Group Creative Director

Tal Shub

Account Supervisor

Ally Reis

Chief Executive Officer

Alice Smith

Strategy Director

Jorik Houweling

Associate Account Manager

Saira Khan

Associate Executive Producer

Florian Root


Motor Neurone Disease Association / Northampton

Author, “I Will Always Be Me”

Jill Twiss

Brand Strategist

Kelly Lynch

Chief Technology Officer & Speech Scientist

Oliver Watts

Customer / Partner

Rolls-Royce / Derby

Digital Developer

Jeremy Jones

Digital Producer

Fernando Martinez

Director & Director of Photography

Simon Frost
Ben Hanson

Director Marketing Strategy, Brand Storytelling & Partnerships

Kari LeMiere-Mullan

Director of Care Improvement

Nick Goldup

Director of Post Production, North America

Casey Steele

Director, Client Engagement

Marissa Schulz

Executive Business Lead

Rachel Krouse

Executive Music Producer

Theresa Notartomaso

Global Chief Creative Officer, Intel

Allison Pierce

Group Director, Client Engagement

Allie Ritter

Group Director, Integrated Production

Steve Stone

Group Executive Producer

Bobby Jacques

Head of IT Innovation

Stuart Moss

Illustrator, “I Will Always Be Me”

Nicholas Stevenson

Managing Director & Executive Producer

Zoe Barlow

Managing Director of Strategy & Insights

Jennifer Bonhomme

Marketing Campaign Manager

Sonia Sharma

Marketing Director, Global Customer Engagements

Peggi Kaley

Marketing Specialist

Karen Frey

Music Production Assistant

Karli James

Post producer

Sebastian Greene

Project Manager SLT

Richard Cave

Senior Account Manager

Jenny Anderson

Senior Content Production Business Manager

Maggie Díaz

Senior Director, Brand & B2B Campaigns

Rachael Henke


Allison Raich
Louisa Gargiulo
Dan Bradbury

Strategic Initiatives Lead & Project Manager

Valerie Daubert

SVP of Global Brand & Creative

Liz Matthews

Voice Banking Partner

SpeakUnique / Edinburgh

VP/GM, Brand, Creative & Media

John Coyne

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