The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Outcare
Agency Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Category
Products
Annual ID
OS23_PH012B
About the Work
More than 290,000 electro-dependent patients are estimated to exist in Brazil. These are people who must be connected to machines 24 hours a day, seven days a week in order to survive. Many of them are children who have been sentenced to spend their entire lives within four walls. They are unable to see the sun, interact with other children, or enjoy simple childhood pleasures such as putting their feet on a sandy beach. To give these families more mobility without sacrificing safety, we created Outcare, an independent electro station with more than 8 hours of autonomy that allows them to safely store medical gadgets such as an infusion pump, gastrostomy tube, medical aspirator, total parenteral nutrition (TPN), oximeter, glucose monitor, and intravenous medication in a single volume.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Havas Health & You Brazil / São Paulo
Production Company
Merci Studios / São Paulo
Produtora Associados / São Paulo
Music / Sound Production Company
Canja Audio Culture / Sao Paulo
Copywriter
Udo Nery
Brenda Gomes
Chief Creative Officer
Eric Weisberg
Chief Marketing Officer
Guilherme Ferri
Executive Creative Director
Laura Florence
Executive Producer
Anna Ferraz
Producer
Mayra Monteiro
Consultant
Aline Bertolozzi
Rodrigo Monteiro
Managing director
Sergio Caruso
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