The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Public Relations

The First Digital Nation

Agency The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney

Client The Government of Tuvalu


Events & Experiential

Annual ID


About the Work

Tuvalu, a low-lying Pacific nation, is facing an impossible challenge. At the current rate of global sea level rise, the entire country will be submerged in decades. As the ocean closes in, Tuvalu is forced to ask: What happens to a country without land? At COP27, the UN Climate Change Conference, Tuvaluan Minister Simon Kofe was scheduled to speak. Though it was expected to be a typical diplomatic address to the assembled delegates and reporters, Minister Kofe used to unveil a radical plan for survival: Tuvalu will become the world’s first digital nation. Tuvaluan Minister Simon Kofe appeared to speak from Teafualiku Islet, Tuvalu’s smallest island and the first part of the country that will be taken by the sea. Halfway through the speech, though, the island around him began to glitch and stutter; revealing that it was actually the first part of the digital nation. The island, painstakingly recreated using drone footage and topographical data, was suspended in a digital void, representing the content that was still to come. This tiny island is the first step in the ongoing digital migration of the nation. This image – a lone island, surrounded by a sea of darkness – became a powerful symbol of Tuvalu’s plight. Immediately after its announcement at COP27, the campaign spread rapidly, reaching 2.1 billion people and 173 major global publications. That reach turned into action when, days after the announcement, a historic loss and damage fund for nations like Tuvalu was established at COP27. And already, nine different nations have agreed to legally recognise Tuvalu’s digital statehood – making the project not just a tragic climate adaptation strategy, but a powerful provocation for global action. Tuvalu will become the world’s first digital nation – but without meaningful climate action, it won’t be the last.

2023 Awards

Total Points: 3




The Monkeys, part of Accenture Song / Sydney

PR / Marketing Agency

Thrive PR + Communications / Sydney

Production Company

Collider / Sydney

Music / Sound Production Company

MassiveMusic / Sydney

Chief Creative Officer

Tara Ford


Haydn Walker

Creative Director

Cameron Bell
Sam Dickson


Glenn Stewart

Executive Creative Director

Barbara Humphries

Executive Producer

Katrina Aquilia

Sound Designer

Simon Kane

Senior Account Director

Nathan Mcgregor

Senior Art Director

Alex Polglase

Senior Copywriter

Jake Ausburn

3D Animation

Glenn Stewart

Account Coordinator

Sarah Nguyen
Sophie Thomason

Additional Vfx

Joseph Harper


Leliani Abels


Matt Fezz

Digital Design Lead

Eva Godeny

Digital Producer

Tamera Wohl


Karen Bryson

General Manager

Kezia Quinn

Group CEO & Co-Founder

Mark Green

Group Chief Creative Officer & Co-Founder

Scott Nowell

GTM & Strategy Director, Sustainability Studio

Lucy Sundberg

Head of Innovation

Beth O'Brien

Head of Planning

Hugh Munro

Head Of Production

Penny Brown

Managing director

Rachael Ford-Davies

React Developer

Jasmine The
Steve Deng

Senior Account Executive

Maddy Beck

Senior Account Manager

Anna Laskaris
Tess Mcdonald

Sound House Creative Director

Ryan Dickinson

Tech Lead

Surya Winata

Related Awards





Follow Us