The One Show

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2023 One Show - Public Relations

Turnstile Turbines

Agency Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Client Iberdrola

Category

Events & Experiential

Annual ID

OS23_PR052M

About the Work

Europe is going through an unprecedented energy crisis. Governments are asking people to make efforts at all levels to avoid power cuts. Crisis are always an opportunity for positive change. Iberdrola, the European leading wind energy provider decided to show people that energy sources exist everywhere. We call it wasted energy: it can be the wind or anything that generates a force like the 1.7 billion people taking the subway every year in Paris. We decided to reinvent the turnstile they cross every day to replace it with the world first underground wind turbines: the Turnstile Turbines. To create the prototypes, we partnered with 14 students from one of the biggest French engineering schools, Junia HEI. Working hand in hand with Iberdrola engineers, they created a functional prototype that generates energy with each pass. The mechanism is directly inspired by real wind turbines system and automatic watch. The design was thought to remind people of wind turbines, to make people immediately understand the new purpose of the object. The prototypes were installed in the subway station Miromesnil, in the heart of Paris, generating more than 2 200 watts per day. Deployed across the Paris underground, the Turnstile Turbines system could generate enough energy to power an entire line and save more than 30,000 tons of CO2 per year. The prototypes will be soon installed in the Madrid subway. The project drew the attention of media, generating more than 130M impressions and appearing in the headline of the 3 most important French newspapers. It was also commented by a committed senator and massively shared on social media.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Weber Shandwick / Paris
McCann / Paris

Media Distribution Company

Mediabrand / Paris

Art Director

Roman Lapacz
thomas yve

Creative Director

Jean Paoli

Editor

Manon Falisem

Executive Creative Director

Angela Mears
Cedric Astrella

Associate Creative Director

Clement Le Bars

Assistant Creative

Clothilde Batoux

CEO

Eloi Asseline

Creative Strategist

Elise Décultot

Event Agency

EVENTOOLS / Paris

Junior Account

Lea Laurent

Junior Art Director

Alexis Smadja

Junior Copywriter

Camille Da Silva

Lead Consultant

Hélène Royer

Marketing / Communication

Amal Rabbani
Maria Javato Martin

Technology Consultant

Albert Paoli

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