The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events & Experiential
Annual ID
OS23_PR052M
About the Work
Europe is going through an unprecedented energy crisis. Governments are asking people to make efforts at all levels to avoid power cuts. Crisis are always an opportunity for positive change. Iberdrola, the European leading wind energy provider decided to show people that energy sources exist everywhere. We call it wasted energy: it can be the wind or anything that generates a force like the 1.7 billion people taking the subway every year in Paris. We decided to reinvent the turnstile they cross every day to replace it with the world first underground wind turbines: the Turnstile Turbines. To create the prototypes, we partnered with 14 students from one of the biggest French engineering schools, Junia HEI. Working hand in hand with Iberdrola engineers, they created a functional prototype that generates energy with each pass. The mechanism is directly inspired by real wind turbines system and automatic watch. The design was thought to remind people of wind turbines, to make people immediately understand the new purpose of the object. The prototypes were installed in the subway station Miromesnil, in the heart of Paris, generating more than 2 200 watts per day. Deployed across the Paris underground, the Turnstile Turbines system could generate enough energy to power an entire line and save more than 30,000 tons of CO2 per year. The prototypes will be soon installed in the Madrid subway. The project drew the attention of media, generating more than 130M impressions and appearing in the headline of the 3 most important French newspapers. It was also commented by a committed senator and massively shared on social media.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Weber Shandwick / Paris
McCann / Paris
Media Distribution Company
Mediabrand / Paris
Art Director
Roman Lapacz
thomas yve
Copywriter
Clement Raucoules-Aime
Lucas B
Creative Director
Jean Paoli
Editor
Manon Falisem
Executive Creative Director
Angela Mears
Cedric Astrella
Associate Creative Director
Clement Le Bars
Art Director Junior
Alexis Smadja
Assistant Creative
Clothilde Batoux
CEO
Eloi Asseline
Copywriter Junior
Camille Da Silva
Creative Strategist
Elise Décultot
Event Agency
EVENTOOLS / Paris
Junior Account
Lea Laurent
Lead Consultant
Hélène Royer
Marketing / Communication
Amal Rabbani
Maria Javato Martin
Technology Consultant
Albert Paoli
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