The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events & Experiential
Annual ID
OS23_PR056M
About the Work
National Rifle Association (NRA) is a gun rights advocacy group based in the United States. It’s become a prominent gun rights lobbying organization that often bribes politicians to vote for pro-gun laws. This is the biggest reason guns remain the biggest problem in the United States.
It’s no surprise that firearms have become the main cause of death in children.
To get the attention of everyone on these money-makers, and more specifically, to put pressure on these politicians, Change The Ref, an activist gun reform organization, decided to target the senator who is the most funded by the NRA. Ted Cruz. We transformed the most innocent and iconic symbol of childhood, the Yellow School Bus, into a stark reminder of gun violence.
We sent Sen. Ted Cruz a haunting convoy of 52 school buses, representing 4368 children who’ve lost their lives due to gun violence.
Through Snapchat, people were able to scan any school bus, moving or still, to unlock the story of gun violence for children. They were then redirected to an online exhibit that featured real objects belonging to children who were victims of gun violence. They then tweeted directly at the senators.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
Client / Brand
Change the Ref
Production Company
Hungry Man
Post Production Company
No6
Chief Creative Officer
Menno Kluin
Composer
Harrison Gill
Creative Director
Sakshi Choudhary
Designer
Estella Xian
Director
Bryan Buckley
Editor
Jason Macdonald
Executive Creative Director
Isaac Pagán-Muñoz
Executive Producer
Gayle McCormick
Mino Jarjoura
Alex Mehedff
Photographer
Sandro Miller
Producer
Matt Lefebvre
Associate Creative Director
Summers Ford
Design Director
Connor Fleming
Project Manager
Paula Helm
Gabriela Ruiz
Account
Peter Kush
Giovanna Raucci
Romulo Errico
Associate Director Digital Project Manager
Philip Puleo
BA
Pedro Rissi
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Digital Producer
Elizabeth La
Global CCO
Liz Taylor
Global Head of Production for WPP
Dave Rolfe
Owner
Manuel Oliver
Patricia Oliver
QA
Wilson Maruyama
Larissa Campelo
QA Coordinator
Maureen De Souza
Sr Motion Graphics Editor
Reyson Morales
Tech Lead
Thiago Fredes
XR Dev
Laura San
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