The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Public Relations

Leave With Pride

Agency MullenLowe / Singapore

Client iSEE


Community Building

Annual ID


About the Work

The LGBTQ+ community and its allies do not have a voice in Vietnamese society. In order to give them a voice, we let the world hear what their detractors had to say about them instead. During Pride Month in Vietnam, we launched Leave with Pride campaign with a social experiment challenging people’s absurd beliefs of LGBTQ+ being a disease. We armed LGBTQ+ volunteers with sick leave, and had them confront their superiors at work and teachers in school. Their homophobic reactions and double standards were secretly captured and shared on social media, prompting incredible PR and media coverage.

2023 Awards

Total Points: 3




MullenLowe / Singapore

Production Company

RICE Vietnam

Post Production Company

KRAFTW5RKZ / Singapore

Creative Director

Mark Ibaviosa
Andrew Ho


Luong The Huy

Executive Creative Director

Sheng Jin Ang
Daniel Kee


Michelle Tsao

Strategy Director

Lam Tran

Audio engineer

Matthew Koh

creative group head

Noveri Mandey

Film Production

Digital Cartel / Singapore

Head of Digital Production

Jose Siojo Jr

LGBTI Rights Program Manager

Vuong Kha Phong

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