The One Show
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Category
Community Building
Annual ID
OS23_PR059M
About the Work
On February 24, 2022 Russia invades Ukraine. Days after the first shock, Ukrainian Witness started to fight back digitally.
In Russia it’s hard to find the truth. Free press is blocked, and so are the most social media channels. There’s one route that remains open: Wikipedia. Everyone can change a Wikipedia-page. That’s the way in for Ukrainian Witness. Every month, 10.9 million Russians visit the Russian Wikipedia. So, simply by adding pictures of devastation on Ukrainian city pages on the Russian Wikipedia the truth about the war was shown in Russia.
But then, Russian bots started deleting these pictures. To win this fight, Ukrainian Witness called for help and collaborated with Wikipedia editors around the world to keep making changes, and to make them last.
It worked. The number of editors bringing the truth doubled. The total amount of edits they made also doubled. Russian views on the ten biggest Ukrainian city pages on the Russian Wikipedia increased by 242%.
And as long as the war continues, so does the mobilised Wikipedia community.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Groupe Benelux / Amsterdam
Publicis Groupe Benelux / Brussels
Publicis Groupe Ukraine / Kyiv
Client / Brand
Ukrainian Witness / Kyiv
Music / Sound Production Company
MassiveMusic / Warsaw
MassiveMusic / Amsterdam
Soundsright / Amsterdam
Stereotypy Studio / Warsaw
Art Director
Steef Nijhof
Copywriter
Sander Bergmeijer
Chief Creative Officer
Eduardo Marques
Composer
Floris de Haan
Marvin Losch
Executive Creative Director
Friso Ludenhoff
Maarten Vrouwes
Executive Producer
Lodewijk Pöttker
CEO
Enver Kikava
Chief LegalTech Officer
Elena Andriyenko
Creative development
Quinten de Pauw
Creative Trainee
Luiza Victorino
Ryan Castro
Digital artist
Gilles Capelluto
Editor in Chief
Sergey Melnychuk
Executive Director
Olga Semenova
Founder
Vitaliy Deynega
Head of Content
Olga Buzunova
Head of Digital
Sofiya Nikolina
IT Support
Evgeniy Fedyanin
Journalist
Oleksii Prodaivoda
Yurii Velychko
New Business Director
Dmytro Grushevsky
PR advisor
Judith Koop
Laura Frerich
SMM Specialist
Yuliia Bilinska
Voice Over
Alicja Sajewicz
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