The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
When a beloved Canadian newscaster in her prime was suddenly ousted from her network, there was a storm of conversation about workplace ageism and sexism across the nation. Many women spoke out, feeling personally devasted by the news – especially after sources speculated the respected broadcaster’s grey hair played a factor. As a brand that has stood for real beauty for decades, Dove saw an opportunity – and responsibility – to raise awareness around grey hair discrimination in the workplace and launched a social movement – which started in Canada and went global – to stop women from being aged out for choosing to #KeepTheGrey.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Edelman Canada / Toronto
Editor
Anthony Deluca
Global Chief Creative Officer
Judy John
Chief Creative Officer, Canada
Anthony Chelvanathan
Chief Strategy Officer, Canada
Laura Kim
Client Lead
Danielle Bozinoff
Crisis and Risk Lead
Greg Vanier
Crisis and Risk Specialist
Sofiya Yusypovych
Data Intelligence Lead
Nicholas Boles
Data Intelligence Specialist
Polina Sandomirsky
Earned Media Specialist
Caelan McMichael
EVP, Head of Brand
Jennifer Meehan
Influencer Specialist
Gabriel-Lee Steed
Madison Boratto
VP, Creative Director
Mary Soroka
Shauna Roe
VP, Director of Production
Tamara Sulliman
VP, Head of Influencer
Sara Rezaee
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