The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS23_PT022B
About the Work
Gun culture runs deep in the U.S. So much so that Americans are often blind to its true impact. In fact, firearms are the leading cause of teenage deaths and suicides and the most common method of domestic violence in America.
But the statistics remain unknown to everyday Americans, so Change the Ref, a non-profit organization founded by the parents of Joaquin Oliver, a victim of the Parkland High School mass shooting, set out to remind us all that guns are behind some of our nation’s most horrific data points. The data was interpreted by a team of activists and turned into a powerful graphic visual that serves as a stark reminder of the far-reaching effects of the American gun epidemic.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Alma DDB / Miami
Client / Brand
Change the Ref / Pompano Beach
Art Director
Florencia Gonnelli
Chief Creative Officer
Alvar Sunol
Creative Director
Daniel Correa
Virgilio Flores
Associate Creative Director
Humberto Maldonado
Co-President & CEO
Isaac Mizrahi
Founder
Manuel Oliver
Founder & Chairman
Luis Miguel Messianu
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