The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Print & Promotional

Catch of the Day 2050

Agency Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam

Client Sea Shepherd


Magazine / Series

Annual ID


About the Work

If we do not stop overfishing, our oceans will soon carry more marine debris like fishing nets than actual fish. To highlight this ongoing catastrophe, Sea Shepherd created a look at the future fish market of 2050, turning discarded fish nets from the ocean into fish.

2023 Awards

Total Points: 3




Ogilvy / Amsterdam

Client / Brand

Sea Shepherd / Amsterdam

Production Company

Chuck Studio's / Amsterdam
Tebber Nekkal / Amsterdam

Post Production Company

BeSweet Films / Madrid

Art Director

Lorene Faivre


Leanne Dingwall

Chief Creative Officer

Stephan Vogel

Executive Creative Director

Tolga Büyükdoganay


Natascha Brandt

Account Director

Martijn Pots

Account Manager

Inge Arntz
Kelly Geesink
Mallaury Boudier

Content Management

Isabella Martini Donati

Licensing & Artist Partnerships Manager

Stefan van der Wielen

public relations

Anouk Slot
Teresa Dos Santos Serra

Senior Search & Licensing Manager

Emilie Kannekens

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