The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Products & Apparel
Annual ID
OS23_PT046M
About the Work
When England lost to Italy in the final of the European Championships, racism in football reared its ugly head. Three black players who missed penalties – Marcus Rashfod, Bukayo Saka & Jason Sancho – all receiving a torrent of racist abuse online. ‘Show Racism the Red Card’ are the UK’s reading anti-racism educational charity, so they needed to act.
The England team wouldn’t be what it is today without immigration, and after conducting research on the entire squad, we found almost every player had a story of migration – covering all corners of the globe from North America, the Caribbean, all the way to New Zealand.
We took this data and visualised it for the world to see. Introducing Fabric of England, a football shirt constructed from the national shirts of the 14 countries linked to the England squad. The patchwork quilt design acted as a visual infographic to raise awareness and educate people to the rich diversity that makes up the squad, and the nation as a whole.
Fabric Of England was launched at the world’s biggest sporting event, the World Cup, where it was used as a showpiece to celebrate unity and togetherness. It is now used as an educational piece in schools – showing the power of diversity, and proving that the England team wouldn’t exist without immigration and diversity.
2023 Awards
Total Points: 3
Merit
Credits
Agency
McCann / London
PR / Marketing Agency
Weber Shandwick / London
Chief Creative Officer
Laurence Thomson
Rob Doubal
Creative Director
James Crosby
William Cottam
Strategist
Alex Passingham
Design Director
Max Henderson
Strategy Director
Jj Bender
Agency In-House Production
Craft / London
Art buyer
Carly Randall
BTS Director
Nathan Theys
Business Director
Tom Oliver
Campaign Worker
Fred Harms
Seth Ejukwu
Cast Photographer
Ali Yaqub
CEO
Polly McMorrow
Chief Executive
Ged Grebby
Chief strategy Officer
Theo Izzard-Brown
Communications Manager
Alison Allan
Deputy Chief Executive
Paul Kearns
Edit & Studio Assistant
Sade Borishade
Fashion Designer
Tom Bird
Head Of Design
Lisa Carrana
Integrated Project Director
Nishita Upadhyay
Production Assistant
Sonia Amini
Project director
Hannah Graff
Studio Photographer
Will Bunce
Studio, Motion Capture & Post Production
The Forge / London
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