The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS23_PT053M
About the Work
Insight:
By expanding their four most iconic lollipop flavors into XXL size, Chupa Chups proved that exploring new dimensions of taste doesn’t have to be rocket science. Their new range sparked excitement among lollipop-lovers around the globe and longed for captivating visuals out of this world, to embody the joy of longer lasting lollipop delight the Chupa Chups way.
Idea:
In order to address the actual dimensions of the Chupa Chups’ XXL range, we take off to mouthwatering realms from outer space and turn the four flavors into the majestic planets Apple, Cola, Strawberry and Tutti Frutti.
Giving the mesmerizing visuals the space they deserve, ultra landscape formats make the product the star of the imagery and embrace every microscopic detail: from surface to air bubbles and translucent gum core.
Execution:
Celebrating the unique color scheme, surface quality and inner life of each lollipop, carefully crafted close-ups reveal a stunning, unseen perspective on the well-known classics and excite taste tourists all around planet earth.
The playful imagery merges the experience of longer lasting taste and the resulting state of contemplation perfectly, rounded off with the iconic logo and the tagline “More to Explore”, that are additionally forming the distinctive lollipop shape.
2023 Awards
Total Points: 3
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
Media Distribution Company
MEDIAPLUS GERMANY / Munich
Chief Creative Officer
Alex Schill
Till Diestel
Art Direction
Mirjam Olga Strzata
Creative Strategist
Maximilan Schöngen
Director Creatvie Media
Sabrina Duchow
Global Head of Art
Michael Wilk
Managing Partner
Florian Klietz
Production Company / Illustration / Photography
Illusion CGI Studio / Bangkok
Senior Client Consultant
Jan Stapf
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