The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Print & Promotional

There's Nothing Comic About Dyslexia

Agency INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Client Dyslexia Scotland


Craft / Writing

Annual ID


About the Work

Despite its dyslexia-friendly nature, Comic Sans is the most hated font in the world. The latter can be accredited to the design industry, with every designer in the world calling for the wonky font’s ban. So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.

The “There’s Nothing Comic About Dyslexia” campaign concludes with renowned designer Daniel Brokstad revealing a highly variable typeface designed to prove this isn’t an impossible task and that beauty and functionality do not have to be mutually exclusive.

2023 Awards

Total Points: 3





Design Firm

Brokstad Studio / New York

PR / Marketing Agency

BOT Inc. / Brighton

Client / Brand

Dyslexia Scotland

Music / Sound Production Company

DaHouse Audio / Berlin

Media Distribution Company

Havas Media / London

Executive Creative Director

Ricardo Wolff

Associate Creative Director

Anna Berlin
Marcelo Pignatari

Senior Copywriter

Noha Fahmy

Senior Designer

Julia Sachse

Associate Creative Director, Digital

Andrés Andrade

Business Director

Mark Preston


Jonathan Hill

Design & Creative Direction

Daniel Brokstad

European Chief Creative Officer

Gabriel Mattar


Maso Heck

Junior Designer

János Hunor Vári
Nika Belskaia

Photographer Stills

Ragnar Schmuck

public relations

Ellie Botwood

Senior Strategist

Odile Breffa

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