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The Unforgettable 2 Minutes
Agency Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Category
Broadcast / Series
Annual ID
OS23_RA002G
About the Work
On the 4th of May, at exactly 8pm, everyone in the Netherlands is being silent for two minutes to remember the victims of the WWII. But what do you think about when you did not experience the war yourself?
And with the generation that experienced the war rapidly disappearing and our society becoming more diverse, it is becoming increasingly difficult to keep the memory of the Second World War (WWII) and the importance of 4th and 5th of May alive.
To inspire the younger generation of what to remember during the national two minutes of silence, we asked survivors of WWII and their relatives to share their heaviest, most beautiful, and saddest two minutes of the war. Two minutes they have never forgotten.
These are 'The Unforgettable 2 Minutes': 17 audio stories telling the personal experiences of those who’ve experienced the war. Each story lasts 2 minutes (excluding intro/outro), the exact same time the whole nation is being silent.
The campaign assets contributed to more than 450.000 plays within a few days. In addition, 'The Unforgettable 2 Minutes' were picked up by national media such as Koffietijd, NOS, and popular radio stations like Radio 5 and Sublime FM which resulted in almost 11.000.000 impressions of earned PR. But more importantly, people also started to share their own stories.
In the coming years, we will continue to collect even more Unforgettable 2 Minute stories. Resulting in an online audio memorial. That way, we will keep the stories of WWII alive. At least for 2 minutes every year.
And with the generation that experienced the war rapidly disappearing and our society becoming more diverse, it is becoming increasingly difficult to keep the memory of the Second World War (WWII) and the importance of 4th and 5th of May alive.
To inspire the younger generation of what to remember during the national two minutes of silence, we asked survivors of WWII and their relatives to share their heaviest, most beautiful, and saddest two minutes of the war. Two minutes they have never forgotten.
These are 'The Unforgettable 2 Minutes': 17 audio stories telling the personal experiences of those who’ve experienced the war. Each story lasts 2 minutes (excluding intro/outro), the exact same time the whole nation is being silent.
The campaign assets contributed to more than 450.000 plays within a few days. In addition, 'The Unforgettable 2 Minutes' were picked up by national media such as Koffietijd, NOS, and popular radio stations like Radio 5 and Sublime FM which resulted in almost 11.000.000 impressions of earned PR. But more importantly, people also started to share their own stories.
In the coming years, we will continue to collect even more Unforgettable 2 Minute stories. Resulting in an online audio memorial. That way, we will keep the stories of WWII alive. At least for 2 minutes every year.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Publicis Groupe Benelux / Amsterdam
Publicis Groupe Benelux / Brussels
Production Company
Cake Film & Photography / Amsterdam
Music / Sound Production Company
Public Audio / Amsterdam
Art Director
Lennard Freij
Copywriter
Sandor Wouters
Chief Creative Officer
Eduardo Marques
Designer
Dave Fransen
Janneke Koning
Director
Ben Brand
Director of Photography
Maxime de Smet
Editor
Patrick Schonewille
Executive Creative Director
Friso Ludenhoff
Maarten Vrouwes
Executive Producer
Jolanda de Boer
Marc Van Buggenhout
Producer
Jesse te Buck
Sound Designer
Joep Meijburg
Laurens Lammers
Music Producer
Ed Meijaard
Account Manager
Bianca Koot
Business Director
Katelijn van Lieshout
DTP
Tom van den Helder
Grading
Erik Demeris
Journalist
Djuna Kramer
MUSIC COMPOSER
Sebastiaan Roestenburg
Studio Manager
Stephan Schut
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