The One Show
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Category
Craft / Casting
Annual ID
OS23_RA006G
About the Work
In Mexico, 68 native languages are spoken, but the matches of the national soccer team are only broadcast on the radio in one language: Spanish.
That's why Corona, official sponsor of the National Team, carried out a massive casting in all of Mexico's indigenous communities to find the best soccer narrators.
The selected sportscasters narrated the qualifying matches, the World Cup in Qatar, and now the local league, over the radio: the only medium that reaches all of the geographically isolated indigenous communities.
With this initiative, we can ensure that soccer not only reaches every town in the country, but that it also does so in the languages that each town speaks.
That's why Corona, official sponsor of the National Team, carried out a massive casting in all of Mexico's indigenous communities to find the best soccer narrators.
The selected sportscasters narrated the qualifying matches, the World Cup in Qatar, and now the local league, over the radio: the only medium that reaches all of the geographically isolated indigenous communities.
With this initiative, we can ensure that soccer not only reaches every town in the country, but that it also does so in the languages that each town speaks.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
We Believers / New York
Production Company
WE DOERS / New York
Music / Sound Production Company
Pickle Music / New York
Chief Creative Officer
Gustavo Lauria
Creative Director
Dante Zamboni
Juan Pablo Tyrer
Director
Samuel Kishi
Director of Photography
Andres Perez Sola
Gerardo Guerra
Editor
Diego Panich
Pablo Alberte
Executive Creative Director
Santiago Luna Lupo
Executive Producer
Ornella Jaramillo
Social Media Manager
Rogelio Cruz Perez
Account Director
Nallely Recinas
Account Executive
Caterina Malpica
Head of Production
Marcia Jaes
Natalia Gamarra
Brand Director
Yune Aranguren
Communication director
Mariana Cuellar
Corona coordinator
Adolfo López Ortiz
Corona Experience Manager
Litahy Acosta Guadarrama
Creative Coordinator
Rocio Fernandez Sasso
Digital Manager
Alfonso Borel Mejia
Director of Operations
Natalia Gamarra
Head of Client Services
Jose Quijano
Head of Planning
Marco Vega
Marketing Director, Consumer Connections
Alejandro Gershberg Rubinstein
Marketing Vice President
Fabio Baracho Martinelli
Media Director
Sinuhe Garcia
Online Producer
Andrés Carmona
Original Music/ Composers
Alexis Estiz
Dario Calequi
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