The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Radio & Audio
Annual ID
OS23_RA007G
About the Work
We worked together with New York Times bestselling author Jill Twiss to write a gentle story that explains what it truly means to live with MND. To write the book, we interviewed patients with MND and their families and learned from speech therapists and caregivers that face the realities of MND every day.
"Everything is changing, but I will always be me" is not only one of the book's sentences but the fairest summary of how people with MND feel as they battle with this disease.
The text itself contains all the sounds and syllables necessary to accurately bank a voice in less than 30 minutes when read aloud. And the emotions generated through the copy create a higher-quality digital voice.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
VMLY&R / New York
Digital Agency
Jam3 / Amsterdam
Client / Brand
Dell Technologies / Round Rock
Intel / Folsom
Production Company
Borderland / London
Music / Sound Production Company
Human / New York
Post Production Company
The Mill / Los Angeles
Chief Creative Officer
Wayne Best
Jason Xenopoulos
John Godsey
Debbi Vandeven
Creative Director
Tal Shub
Carlos Pabon
Editor
Sean VonLembke
Executive Creative Director
Niraj Zaveri
Justin Ebert
Executive Producer
James Dean Wells
Account Supervisor
Ally Reis
Chief Executive Officer
Alice Smith
Strategy Director
Jorik Houweling
Associate Account Manager
Saira Khan
Associate Executive Producer
Florian Root
Association
Motor Neurone Disease Association / Northampton
Author, “I Will Always Be Me”
Jill Twiss
Brand Strategist
Kelly Lynch
Chief Technology Officer & Speech Scientist
Oliver Watts
Customer / Partner
Rolls-Royce / Derby
Digital Developer
Jeremy Jones
Digital Producer
Fernando Martinez
Director & Director of Photography
Simon Frost
Ben Hanson
Director Marketing Strategy, Brand Storytelling & Partnerships
Kari LeMiere-Mullan
Director of Care Improvement
Nick Goldup
Director of Post Production, North America
Casey Steele
Director, Client Engagement
Marissa Schulz
Executive Business Lead
Rachel Krouse
Executive Music Producer
Theresa Notartomaso
Global Chief Creative Officer, Intel
Allison Pierce
Group Director, Client Engagement
Allie Ritter
Group Director, Integrated Production
Steve Stone
Group Executive Producer
Bobby Jacques
Head of IT Innovation
Stuart Moss
Illustrator, “I Will Always Be Me”
Nicholas Stevenson
Managing Director & Executive Producer
Zoe Barlow
Managing Director of Strategy & Insights
Jennifer Bonhomme
Marketing Campaign Manager
Sonia Sharma
Marketing Director, Global Customer Engagements
Peggi Kaley
Marketing Specialist
Karen Frey
Music Production Assistant
Karli James
Post producer
Sebastian Greene
Project Manager SLT
Richard Cave
Senior Account Manager
Jenny Anderson
Senior Content Production Business Manager
Maggie Díaz
Senior Director, Brand & B2B Campaigns
Rachael Henke
SENIOR PRODUCER
Allison Raich
Louisa Gargiulo
Dan Bradbury
Strategic Initiatives Lead & Project Manager
Valerie Daubert
SVP of Global Brand & Creative
Liz Matthews
Voice Banking Partner
SpeakUnique / Edinburgh
VP/GM, Brand, Creative & Media
John Coyne
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