The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Radio & Audio


Agency Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels

Client National Aphasia Association


Craft / Voice Direction

Annual ID


About the Work

Aphasia is a little known condition that affects the parts of the brain related to speech. It is caused by a stroke or a head injury and can happen to anyone. It is not considered an 'official' handicap so people with this condition are considered 'normal' and cannot rely on financial support. This campaign is to raise awareness and funds to offer support and therapy, to help patients live their lives as best as possible. With this minimalist creative approach we wanted to highlight the daily struggle of those with aphasia, and the patience required of people around them. The ad uses the real Alexa voice and definition to the question "what is aphasia?" It creates the uncomfortable contrast between the struggling human and the fluent machine. The silences, slow pace and almost deafening room sound dramatises the struggle of an Aphasia patient. To have the VO done by the actual voice assistant brings tension relief, and elegantly ties the message to the form, but also makes us painfully aware of the value of speech in our daily lives.

2023 Awards

Total Points: 21



Accenture Song Belux / Leuven


Kenny Molly

Client / Brand

National Aphasia Association / Brussels

Music / Sound Production Company

Eardrum / Sydney
La Vita Studio & Radio Air Force / Brussels

Creative Director

Paul Wauters
Klaartje Galle


Els Verhofstede
Fabrice Van Hellemont

Account Manager

Valerie Vleminckx

Design Website

Kai Meyer

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