The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Radio & Audio

Jab Jab

Agency Grey Advertising Africa / Johannesburg

Client Savanna


Craft / Writing - Single

Annual ID


About the Work

When the 2021 Festive Season arrived in South Africa after the longest eleven months in history, we knew a second jab would be the last thing on the mind of 18- to 24-year-olds, our core market. Plus, nobody had said two words about the one-dose dilemma – the popular false belief that a single shot was adequate protection. Savanna had the duty to remind our youth that ‘some things only work in twos' - like Pfizer vaccines, #OurBestShot at getting back to normal. Because our message had to travel far and wide, and radio is a universal mass medium in South Africa, we needed a hardworking spot. Many South African words use duplicate syllables as in “toyi-toyi”, “what-what”, and “gogo”. So, we identified all the words that bear repeating, incorporated them into a well-crafted and amusing narrative, and doubled down on the most powerful motivation of all: protecting loved ones.

2023 Awards

Total Points: 9



Grey Advertising Africa / Johannesburg


Jeff Harvey

Chief Creative Officer

Fran Luckin

Creative Director

Steph Van Niekerk

Executive Creative Director

Felix Kessel


Linda Hauser

Account Manager

Charlene Morrison
Lerato Mphafi
Lubba Ngonzo

Brand manager

Eugene Lenford
Kaniki Nsunge
Kayla Hendricks

Business Unit Director

Jacqui Howard-Tripp

Marketing director

Natasha Maharaj

Marketing manager

Maija-Liina Hansen-Chipps

Sound engineer

Steve Gounaris

Voice Over

Tj Njozela

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