The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Broadcast / Single
Annual ID
OS23_RA020M
About the Work
St. Patrick’s Day is known for some very wild celebrations. But it’s also the day when people do stupid and dangerous things due to overconsumption of alcohol.
So on in order to remind people to stay safe and celebrate responsibly, we recreated the most hilarious yet dangerous police scanner reports inspired by real events from the last few St. Patrick’s Days. The SFX was created to sound like a police scanner, the voices were chosen to sound like cops relaying everyday incidents. The situations were deliberately embarrassing, yet hilarious to make the listeners rethink their behavior.
So on in order to remind people to stay safe and celebrate responsibly, we recreated the most hilarious yet dangerous police scanner reports inspired by real events from the last few St. Patrick’s Days. The SFX was created to sound like a police scanner, the voices were chosen to sound like cops relaying everyday incidents. The situations were deliberately embarrassing, yet hilarious to make the listeners rethink their behavior.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
Creative Director
Mark Bruker
Sakshi Choudhary
Executive Creative Director
Luis Gabriel Ramirez Arias
Group Creative Director
Hital Pandya
Chairman & CEO
Ann Mukherjee
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Executive Group Director
Joshua Goodman
Senior Editor
Christopher Mines
SENIOR PRODUCER
Justin Moreno
Sound engineer
Joe Griffin
SVP, Chief Marketing Officer,
Pamela Forbus
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