The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential Radio & Audio
Annual ID
OS23_RA035M
About the Work
We shared Pringles with gamers through the medium of sound. Decades ago, the first computer games were shared using audio binary code and the ZX Spectrum. For the 40th anniversary of this iconic, retro computer, we created the most ear-splitting sound known to humans and ZX lovers everywhere. Only we weren’t sharing a game. We were sharing a snack. The sound was released into the world for the original gamers to get out their old ZXs and download a limited edition 8-bit can of Pringles. In doing so we woke up modern gamers to the ear-sacrificing efforts of the OGs.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Grey / London
Client / Brand
Kellogg’s
Chief Creative Officer
Laura Jordan Bambach
Creative Director
Angela Harding
Terry O'Neil
Executive Creative Director
David Wigglesworth
Group Creative Director
Aaron McGurk
Chris Lapham
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