The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Radio & Audio

Sonic Chip

Agency Grey / London + Kellogg’s

Client Pringles/Kellogg's


Experiential Radio & Audio

Annual ID


About the Work

We shared Pringles with gamers through the medium of sound. Decades ago, the first computer games were shared using audio binary code and the ZX Spectrum. For the 40th anniversary of this iconic, retro computer, we created the most ear-splitting sound known to humans and ZX lovers everywhere. Only we weren’t sharing a game. We were sharing a snack. The sound was released into the world for the original gamers to get out their old ZXs and download a limited edition 8-bit can of Pringles. In doing so we woke up modern gamers to the ear-sacrificing efforts of the OGs.

2023 Awards

Total Points: 3




Grey / London

Client / Brand


Chief Creative Officer

Laura Jordan Bambach

Creative Director

Angela Harding
Terry O'Neil

Executive Creative Director

David Wigglesworth

Group Creative Director

Aaron McGurk
Chris Lapham

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