The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Writing - Series
Annual ID
OS23_RA038M
About the Work
To highlight the benefit of the silence enjoyed in a Lexus hybrid vehicle, we showed people what it would be like when something we’re used to experiencing as silent suddenly wasn’t: the silent letters we don’t pronounce in everyday words.
2023 Awards
Total Points: 3
Merit
Credits
Agency
M&C Saatchi Abel
Music / Sound Production Company
Sonovision Studios / Johannesburg
Art Director
Adam Weber
Raphael Kuppasamy
Copywriter
Dan Parmenter
Pakamani Mancotywa
Chief Creative Officer
Neo Mashigo
Creative Director
Adam Weber
Dan Parmenter
Monde Siphamla
Nhlanhla Ngcobo
Executive Creative Director
James Cloete
Producer
Thuto Ntshabele
Sound Designer
Kitso Moremi
Strategist
Makosha Maja-Rasethaba
Tumi Mokgadinyane
Account management
Bronwen McConnachie
Performance
Lwazi Mkhize
Radio Director
Kitso Moremi
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