The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Radio & Audio

Silent Letters

Agency M&C Saatchi Abel + Sonovision Studios / Johannesburg

Client Lexus South Africa


Craft / Writing - Series

Annual ID


About the Work

To highlight the benefit of the silence enjoyed in a Lexus hybrid vehicle, we showed people what it would be like when something we’re used to experiencing as silent suddenly wasn’t: the silent letters we don’t pronounce in everyday words.

2023 Awards

Total Points: 3




M&C Saatchi Abel

Music / Sound Production Company

Sonovision Studios / Johannesburg

Chief Creative Officer

Neo Mashigo

Executive Creative Director

James Cloete


Thuto Ntshabele

Sound Designer

Kitso Moremi

Account management

Bronwen McConnachie


Lwazi Mkhize

Radio Director

Kitso Moremi

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