The One Show
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Category
Innovation & Transformation / Innovation in Radio & Audio
Annual ID
OS23_RA047M
About the Work
We developed E-nterpreters with the purpose of helping over 100 million deaf gamers around the
world, so they could start enjoying the complete online gaming experience, which they currently
are missing for not being able to hear; preferring to play alone to avoid being excluded. From
now on, deaf gamers can count on a bot within Discord that’s going to translate to sign language
each player’s conversations in real time. This, being the first technological development within
Discord that manages to connect online gamers to deaf online gamers in the world.
There are over 100 million deaf gamers in the world that are currenty missing the complete
interactive gaming experience for not being able to hear; often opting to play alone. Many
solutions have come up in other mediums and platforms, but none for communication between
online game users; and as a result, this group of gamers are excluded from simple online
conversations between friends.
That’s why this development combines artificial intelligence with sign language and integrates
them in a bot inside Discord, the world’s largest communication platform for gamers, which now,
when listening to each player’s voice, converts them into text commands and translates them to
a visual response. Not so long ago, there were no available developments that could reduce the
gap between gamers that are able to hear and deaf gamers in online games.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Fahrenheit DDB / Lima
Client / Brand
Pilsen Callao / Lima
Production Company
Ka&O Films and Content / Lima
Music / Sound Production Company
Sordo / Lima
Art Director
Carlos Hildebrant
Copywriter
Kenny Quiroz
Chief Creative Officer
Ricardo Chadwick
Creative Director
Aldo Silva
Rudy Camones
Executive Creative Director
Sergio Franco Tosso
Executive Producer
Alithú Rosado
Luciana Cabieses
Maria Fernanda Galarza
Vanessa Diaz
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