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Data Tienda
Agency DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Category
Sustainable Development Goals
Annual ID
OS23_SD001D
About the Work
Mexico is one of the 20 worst countries for women according to Forbes. High rates of violence, poverty, and gender inequality make the country an increasingly hostile place for women.
According to El Economista, more than 24 million Mexican women live in poverty, and as if that were not enough, they cannot study or start a business because they do not have access to bank loans. According to Forbes, 83% of them have no credit history, so their loan applications are rejected.
Data tienda collects information about unbanked women by analyzing their payment behavior in a small neighborhood business. In this way, it opens up the possibility for more than 35 million women who are invisible to the financial system to have a credit history and thus access bank loans that enable them to become entrepreneurs and achieve financial inclusion, economic autonomy, and empowerment.
Results:
•Since the platforms launch, more than 10,300 women have registered to build their credit history.
•Of the more than 10,300 women who have registered on the platform, 23% (more than 2,300 women) have received microloans for their businesses and study plans.
•With Data Tienda, we were able to obtain data from more than 50,000 business owners across the country to financially include thousands of low-income women.
•We restored the economic autonomy and empowerment of thousands of women.
•We have made visible gender inequality in Mexico.
•We have promoted entrepreneurship and job creation in the country.
•We have supported the efforts of the financial sector and the government to make the country’s banking sector more bankable.
•We have reduced the financial sector’s risk margin in popular sectors.
2023 Awards
Total Points: 90
SDG Pencil
Credits
Agency
DDB MEXICO SA DE CV / Mexico D.F.
Client / Brand
Gahr WeCapital / Santiago de Querétaro
Production Company
LaDoble / Mexico City
Music / Sound Production Company
Estudios Machina / Bogotá
Chief Creative Officer
Diego Ortiz
CEO at DDB México
Juan Isaza
CFO at DDB México
Silvana Carreño
Developer web
Roberto Vargas
President & CEO at DDB Latina
Juan Carlos Ortiz
Production director
Jesús Almazán
VP of Operations at DDB México
Montserrat Villafañe
VP of Strategic Planning
Sergio Briseño
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