The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Post / Single Platform Series
Annual ID
OS23_SM013S
About the Work
Millions of people around the world are denied access to independent journalism. Reporters Without Borders (RSF) sought to challenge this with insight: Even where the media gets strictly controlled – the lotteries always make the news. So, Reporters Without Borders (RSF) decided to highjack them. To bypass state censorship RSF turned the lottery numbers into an access code for journalism on Twitter, the world’s number one social media platform for journalists. By embedding the current lottery numbers into Twitter accounts with independent information, people could simply type the numbers in the Twitter search bar and the truth would show up. Even if an account gets blocked the numbers cannot get censored and provide overarching access that stays valid on multiple accounts. Making sure to always stay one step ahead of censorship.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
DDB Group Germany
Digital Agency
Hyperinteractive / Hamburg
Production Company
MOLLE&KORN / Berlin
Music / Sound Production Company
DaHouse Audio / Berlin
Art Director
Amaia Sarriguren
Joana Vinheiro
Copywriter
Nicole Schneewind
Chief Creative Officer
Tim Wettstein
Composer
Wonder Bettin
Creative Technologist
Pavel Larionov
Director
Anna Moll
Editor
Sascha Gerlach
Executive Creative Director
Christof Deutscher
Patrik Lenhart
Motion Designer
Daniel Siegl
Producer
Lucas Mayer
Max Michel
Project Manager
Diogo Borges
Senior Creative Director
Bruno Damiao
Thomas Koch
Account Manager
Thui Le Hoang
Audio Production Account
Larissa Miranda
Award Manager
Edward Jasion
Chief Marketing & Operations Officer
Jemima Monies
Creative Director / Project Lead
Sandro Heierli
Tobias Natterer
Digital Creative Lead
Saurabh Kakade
Digital Designer
Hernán Lozano Guerrero
DoP
Constanze Schmitt
Global Chief Marketing & Communications Officer
Donna Tobin
Global Head of Marketing
Lindsay Bennett
Global Social Media Manager
Marianna Eboli
Group Chief Creative Officer
Diana Sukopp
Innovation Director
Dieter Pries
Journalist & Web3 Native
Samuel He
Lead Developer
Maxim Pries
Managing director
Susanne Pluemecke
Peter Johannes
Mixing & Mastering Engineer
Rodrigo Deltoro
PR
Callum McLean
Jessica Hartley
Jessica Fuchs
PR Director
Rachel Geraghty
Singer
Luciana Paes
Visual Designer
Judith Freiberger
Web3 & NFT Advocate
Amarnath Jayanti
Web3 & Security Advocate
Siddhant Shrivastava
Related Awards
