The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Social Media
Annual ID
OS23_SM024S
About the Work
The Entourage charity wanted people who spend time and money in the Metaverse to realize that they should take care of the REAL world before investing in virtual worlds.
To do so, with the help of a committee of real homeless people, they created Will, the first homeless person in the Metaverse. Will lives in various metaverses (Decentraland, Minecraft and Sandbox) and is the spokesperson for ALL the homeless people in the world.
He’s been delivering his message on many platforms (real and virtual), and many people have joined his battle since.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Art Director
Morgane Alexandre
Sébastien Skrzypczak
Chief Creative Officer
Benjamin Marchal
Faustin Claverie
Graphic Designer
Bastien Malmanche
Account Manager
Julia Montagu
Advertiser Management
Jean-Marc Potdevin
Lucie De Clerck
Mathilde Borgias
Zoé Boissel
Agency In-House Production
\ELSE / Boulogne-Billancourt
C.E.O & Head of creative producers
Maxime Boiron
CRM Executive Director
Frédéric Jacquard
Director & graphic supervisor
Nicolas Duval
Head of 3D
Younes Chekouh
Head of Music & sound
Olivier Lefebvre
Head Of Post Production
Severine Damolini
Music & Sound Production
\ELSE / Boulogne-Billancourt
Sound Art Director
Thomas Jacquet
Sound Director
Ambroise Cabry
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