The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Post / Multi-Platform Series
Annual ID
OS23_SM028B
About the Work
While the world is dealing with the climate crisis, rising rents, and soaring energy prices, billionaires decided to engage in the so-called space race. Causing a huge discussion online, not only about the space race itself, but also about the phallic shape of the rockets. With people spreading memes and the media making fun of the penis shaped spaceships.
German feminist organization “Wer braucht Feminismus?” saw this as the perfect chance to bring attention back to the problems we’re facing on Earth.
To hijack the conversation around the phallic space race and draw attention to our cause, we designed the first ever spaceship shaped like a vulva, and rather unsurprisingly named it The Vulva Spaceship. To accompany this instantly shareable and memeable spaceship design we launched a petition asking for signatures and lobbied the European Space Agency to build the spaceship.
We created WBF Aeronautics that focused on the scientific work behind the project. A film was launched to give everyone a look behind the scenes of the project and explain the design process of the spaceship. Actors became scientists and engineering experts to give the project some legitimacy – all with a slight twinkle in the eye.
Using the momentum generated by all the media coverage around the space race between billionaires, The Vulva Spaceship managed to bring attention to a truly relevant topic back on Earth. Namely, the still existing major disadvantages that women are facing in society every day. From being understaffed in coveted positions, to the gender pay gap and even to the actual under-representation of women in space, the project managed to shift the focus and remind people that there is still a lot to be done.
Causing a big wave of support for “Wer braucht Feminismus?” and their projects helping women overcome these daily obstacles that still exist.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
INNOCEAN / Berlin
PR / Marketing Agency
BOT Inc. / Brighton
Production Company
Stink Films / Berlin
ORIGO LAB / São Paulo
Effects or Films / Mexico D.F.
Art Director
Kostas Alexandrakis
Copywriter
Rowan El-Gowiny
Creative Director
Jack Christensen
Sebastian Pattis
Director
Franz Zavala
Marleen Valien
Director of Photography
Max Rauer
Editor
Sophia Lou
Executive Creative Director
Ricardo Wolff
Executive Producer
Martina Lülsdorf
Producer
Cristina Ramiro Monroy
Divina Kuan
CHIEF OPERATING OFFICER
Jonathan Hill
European Chief Creative Officer
Gabriel Mattar
Freelance Editor
Frederic Detjens
Grading
Andrea Gomez
HEAD OF ART
Maso Heck
Head Of Production
Fabian Barz
Junior Art Director
Seine Kongruangkit
Junior Copywriter
Giovanna Pereira
public relations
Ellie Botwood
Senior Strategist
Odile Breffa
Sr. Account Director
Sven Kuebler
Sr. Art Director
Ana Conrado
Sr. Copywriter
Nicolas Holz
Sr. Producer
Allison Markert
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