The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

The Vulva Spaceship

Agency INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Client Wer Braucht Feminismus?


Social Post / Multi-Platform Series

Annual ID


About the Work

While the world is dealing with the climate crisis, rising rents, and soaring energy prices, billionaires decided to engage in the so-called space race. Causing a huge discussion online, not only about the space race itself, but also about the phallic shape of the rockets. With people spreading memes and the media making fun of the penis shaped spaceships. German feminist organization “Wer braucht Feminismus?” saw this as the perfect chance to bring attention back to the problems we’re facing on Earth. To hijack the conversation around the phallic space race and draw attention to our cause, we designed the first ever spaceship shaped like a vulva, and rather unsurprisingly named it The Vulva Spaceship. To accompany this instantly shareable and memeable spaceship design we launched a petition asking for signatures and lobbied the European Space Agency to build the spaceship. We created WBF Aeronautics that focused on the scientific work behind the project. A film was launched to give everyone a look behind the scenes of the project and explain the design process of the spaceship. Actors became scientists and engineering experts to give the project some legitimacy – all with a slight twinkle in the eye. Using the momentum generated by all the media coverage around the space race between billionaires, The Vulva Spaceship managed to bring attention to a truly relevant topic back on Earth. Namely, the still existing major disadvantages that women are facing in society every day. From being understaffed in coveted positions, to the gender pay gap and even to the actual under-representation of women in space, the project managed to shift the focus and remind people that there is still a lot to be done. Causing a big wave of support for “Wer braucht Feminismus?” and their projects helping women overcome these daily obstacles that still exist.

2023 Awards

Total Points: 9




PR / Marketing Agency

BOT Inc. / Brighton

Production Company

Stink Films / Berlin
ORIGO LAB / São Paulo
Effects or Films / Mexico D.F.

Art Director

Kostas Alexandrakis


Rowan El-Gowiny

Director of Photography

Max Rauer


Sophia Lou

Executive Creative Director

Ricardo Wolff

Executive Producer

Martina Lülsdorf


Jonathan Hill

European Chief Creative Officer

Gabriel Mattar

Freelance Editor

Frederic Detjens


Andrea Gomez


Maso Heck

Head Of Production

Fabian Barz

Junior Art Director

Seine Kongruangkit

Junior Copywriter

Giovanna Pereira

public relations

Ellie Botwood

Senior Strategist

Odile Breffa

Sr. Account Director

Sven Kuebler

Sr. Art Director

Ana Conrado

Sr. Copywriter

Nicolas Holz

Sr. Producer

Allison Markert

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