The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
User-Generated Content
Annual ID
OS23_SM033B
About the Work
Prime Video is proud of its many original French productions and regularly showcases the various talents of its production teams (actors, directors, editors, cameramen, etc). Including their French voice-over artists! These strong characters are loved by many in a market where half of the population prefers to watch series in the dubbed French versions. Prime Video is also constantly looking for new ways to engage its community on social media and more recently on TikTok, a new platform for the brand who wanted to considerably increase its engagement rate and its number of followers.
The Prime Video Dubbing Factory is a new generation casting initiative that launched on TikTok in the form of a TikTok challenge. To become the new voice-over artist of one of their favourite series, TikTok users had to dub the Prime Video content of their choice to show off their talent to the world. A social activation supported by many influencers who helped to engage a community always eager to express its creativity. In the end it was Philippe who fulfilled his dream to become one of the French voices of the series, The Boys, Prime Video’s most popular show.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Herezie / Paris
Client / Brand
Prime Video / Paris
Production Company
Telephone Maison / Paris
Music / Sound Production Company
Octopus / Paris
Executive Creative Director
Etienne Renaux
Paul Marty
Social Media Manager
Solène Oillic
Account Director
Marine Chenu
Chief Executive Officer
Andrea Stillacci
Account Manager
Agathe Colliard
Art Director/Copywriter
Natan Ritaly
Raphael Sold
Business Director
Dimitri Boudnikoff
Director & DOP
Simon de Montbron
Founder
Alexandre Meernout
Head Of Production
Tanya Kozlova
Head of Social Media
Fabio Lazzetta
Senior European Creative Director
Enzo Annunziata
Senior Social Marketing Manager
Alexandre Andresciani
Social Country Lead
Juliette Premmereur
Social Media Strategist
Elise Casati
TV PRODUCER
Laureen Rigot
Lisa Bottelier
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