The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Channel / Single Platform
Annual ID
OS23_SM046M
About the Work
Domestic violence in the US increased by 8% during the COVID-19 pandemic.
On International Women’s Day, we took over Instagram’s default “This Story Is No Longer Available” black screens which appear when a story is taken down prematurely and repurposed them to feature the names of victims whose stories were interrupted by domestic violence.
Each story linked viewers to a commemorative gallery with memorials shared by their loved ones and a donate option to support Safe in Harm’s Way, a nationwide non-profit organization that helps women at risk to get out of abusive relationships before it’s too late, so their stories are never interrupted again.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Neon, an IPG Health Company / New York
Art Director
Lessia Gribbin
Sam Lauro
Morgan Mellas
Copywriter
Stephen Priest
Kevin Speirs
Alyssa Boehle
Chief Creative Officer
Jesse Kates
Group Creative Director
Keshni Sharma
Sebastian Mallarino
Illustrator
Hannah Cunningham
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