The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

Uninterrupted Stories

Agency Neon, an IPG Health Company / New York

Client Safe in Harm’s Way


Social Channel / Single Platform

Annual ID


About the Work

Domestic violence in the US increased by 8% during the COVID-19 pandemic. On International Women’s Day, we took over Instagram’s default “This Story Is No Longer Available” black screens which appear when a story is taken down prematurely and repurposed them to feature the names of victims whose stories were interrupted by domestic violence. Each story linked viewers to a commemorative gallery with memorials shared by their loved ones and a donate option to support Safe in Harm’s Way, a nationwide non-profit organization that helps women at risk to get out of abusive relationships before it’s too late, so their stories are never interrupted again.

2023 Awards

Total Points: 3




Neon, an IPG Health Company / New York

Chief Creative Officer

Jesse Kates

Group Creative Director

Keshni Sharma
Sebastian Mallarino


Hannah Cunningham

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