The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Video / Over 15 Seconds
Annual ID
OS23_SM061M
About the Work
The film ignites conversation around sexual health inequality and the overlooked role pleasure plays in both individual and public health that impacts especially black, Hispanic and latinx women. It also drives to our petition fighting social media’s discriminatory algorithms that prevent the platform from being the powerful educational tool in closing the pleasure gap it has the potential to be.
With hundreds of thousands of views, the film hasn’t been blocked or flagged by A.I. to date and continues fighting against sexist censorship. We’re already seeing the positive momentum this impactful film has ignited. After releasing the film, Meta issued advertising policy changes to finally allow sexual health, wellness, and reproductive ads on its platform – representing a step forward in changing its sexist censorship rules.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Klick Health / Toronto
Production Company
The Youth / Brazil
Music / Sound Production Company
Jamute / Brazil
Freelancer
YUCA / Brazil
Chief Creative Officer
Rich Levy
Executive Creative Director
Bernardo Romero
Group Creative Director
Amy Fortunato
Andrea Bistany
Executive Creative Producer
Laura Denham
Music & Sound
James Pedrozo Pinto
Marcos Vaz
Supervising Creative Producer
Jen Martin
Supervising Producer
Jim Chestnutt
VP, Business Affairs - Creative Production
Tamika Knight
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