Amazon's Prime Day is the biggest 2-day sales event in the world, but 75% of people 40 and under shop at night. To tap this audience of late-night shoppers, we created: Prime Night— a first-of-its-kind, all-night live event on TikTok between day 1 and day 2 of Prime Day. We assembled 12 of TikTok's biggest, best-loved, most random stars and set out to fill 6 back-to-back hours of live content—TikTok's longest sponsored live of all-time. Through live skits, interactive games, musical numbers and outright chaos we entertained viewers in the middle of the night, while reminding them that Amazon Prime Day was still going on with the best deals. In the end, we garnered a whopping 40.7M impressions, 850K viewers, and +750K engagements. Plus, it was TikTok's most successful global livestream in terms of Click Through Rate at 70%. Proof that the best deals on Prime Day never sleep.