The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

Sign Soup

Agency LLYC (BESO by LLYC) / Ciudad de México

Client La Moderna


Active Engagement / Call to Action

Annual ID


About the Work

Sign Soup is a reinvention of a mexican tradition, the alphabet soup. Launched as a special edition for the National Sign Language Day with a social campaign and a site for Mexicans to learn their first words using soup as they did when they were growing up. Due to the public reception, Sign Soup will become part of La Moderna´s portfolio, ready to reach all houses in 2023.

2023 Awards

Total Points: 3




LLYC (BESO by LLYC) / Ciudad de México


Zahed Becerra

Chief Creative Officer

Pepe Beker

Chief Design Officer

Nacho Tamez

Creative Director

Ramón Sánchez


Nancy Ramírez

Executive Creative Director

Nacho Márquez

Group Creative Director

Jimena De la Vega

Social Media Manager

Ximena Santiago

Related Awards





Follow Us