The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Active Engagement / Call to Action
Annual ID
OS23_SM080M
About the Work
Sign Soup is a reinvention of a mexican tradition, the alphabet soup. Launched as a special edition for the National Sign Language Day with a social campaign and a site for Mexicans to learn their first words using soup as they did when they were growing up. Due to the public reception, Sign Soup will become part of La Moderna´s portfolio, ready to reach all houses in 2023.
2023 Awards
Total Points: 3
Merit
Credits
Agency
LLYC (BESO by LLYC) / Ciudad de México
Copywriter
Zahed Becerra
Chief Creative Officer
Pepe Beker
Chief Design Officer
Nacho Tamez
Creative Director
Ramón Sánchez
Designer
Nancy Ramírez
Executive Creative Director
Nacho Márquez
Group Creative Director
Jimena De la Vega
Social Media Manager
Ximena Santiago
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