The $0.5 Stunner Menu is by far Burger King’s most affordable fast-food menu in India. But selling burgers for so cheap, meant low to no marketing budget. Or that’s what we wanted our consumers to believe. So, we shook hands with Bollywood’s biggest superstar Hrithik Roshan and made an entire nation think that we got him to endorse The Stunner Menu without paying him. The ‘prank’ sees a Burger King representative, disguised as an unassuming cameraman, clicking Hrithik Roshan against The Stunner menu, without his knowledge. An entire campaign is built off that one picture. But once we uploaded the video on social media, it spread like wildfire. After watching their favourite celebrity get ‘conned’, netizens shared the video extensively and made it the most shared video of Hrithik Roshan on the internet. Sincere news reports, hilarious memes, and numerous influencer reactions earned The Stunner Menu attention worth millions, for free.