The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

The Great Celebrity Hack

Agency Leo Burnett India / Mumbai

Client Burger King


Stunts & Activations

Annual ID


About the Work

The $0.5 Stunner Menu is by far Burger King’s most affordable fast-food menu in India. But selling burgers for so cheap, meant low to no marketing budget. Or that’s what we wanted our consumers to believe. So, we shook hands with Bollywood’s biggest superstar Hrithik Roshan and made an entire nation think that we got him to endorse The Stunner Menu without paying him. The ‘prank’ sees a Burger King representative, disguised as an unassuming cameraman, clicking Hrithik Roshan against The Stunner menu, without his knowledge. An entire campaign is built off that one picture. But once we uploaded the video on social media, it spread like wildfire. After watching their favourite celebrity get ‘conned’, netizens shared the video extensively and made it the most shared video of Hrithik Roshan on the internet. Sincere news reports, hilarious memes, and numerous influencer reactions earned The Stunner Menu attention worth millions, for free.

2023 Awards

Total Points: 3




Leo Burnett India / Mumbai

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