The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

Dorm Roomz

Agency Amazon / Seattle

Client Amazon


Influencer Marketing / Multi-Channel

Annual ID


About the Work

If you haven’t noticed, the entertainment world is saturated with an almost endless supply of home shows. There’s even an entire entertainment network dedicated to homes 24/7 (looking at you HGTV). Yet, we noticed one type of home that was completely overlooked: the home you live in when you head off to college – the dorm room. So, to launch Amazon’s Off to College collection of products (designed to make the most of these very unique “homes”), we made the only home show left to make: Dorm Roomz. But instead of A-List celebrities showing off their lavish mansions, our show starred real college-going influencers from all over the country — Including up-and-coming actor Storm Reid (USC) and US Olympian Suni Lee (Auburn) — flexing their more relatable dorm room spaces. Embracing this financial and spatial juxtaposition, each influencer took viewers on a tongue-in-cheek tour of their dorm rooms filled with affordable items from Amazon – all handpicked by the influencers themselves. Dorm Roomz was also an unscripted series, giving influencers the chance to speak to products organically in their own unique voices. Speaking of organic, we had each influencer share their episode on their own social channels so their millions of followers wouldn’t miss out. The content series effectively highlighted Amazon’s attainable range of college products while providing style and décor inspiration from influencers to incoming and current college students alike. Each episode was completely shoppable too, with customers being able to shop our influencer’s individually-curated dorms on Amazon.

2023 Awards

Total Points: 3



Internal / In-House Agency

Amazon / Seattle


Share To

Related Awards





Follow Us