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2023 One Show - Social Media

Lil Dicky Quartertime Show

Agency Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles

Client Gopuff


Influencer Marketing / Multi-Channel

Annual ID


About the Work

The 2022 Super Bowl Halftime Show featured 5 of the most legendary rappers in history: Dr. Dre, Kendrick Lamar, Eminem, Mary J Blige and Snoop Dogg. Knowing the world's attention would be on the show we partnered with the one rapper left out—Lil Dicky—who is known for his subversive rap videos (with billions of views) inserting him into this iconic moment with the world’s first Gopuff Quartertime Show. Beating the Halftime Show to the punch was the perfect way to demonstrate that Gopuff delivers faster. The campaign launched in PR and social with teasers that promoted the Quartertime Show leading up to the Super Bowl. The show itself, a musical spectacle, dropped between the first and second quarters of the game on Lil Dicky’s YouTube Live, Twitter Live and Instagram channels to his millions of fans. We masterminded deals with some of the biggest celebrities on the planet that have their own products on Gopuff—Kendall Jenner, Selena Gomez, Cardi B—featuring them in the show for access to their collective social audiences of over a billion people. These partnerships created a massive media moment and a real-time second-screen experience that had millions of people interacting and experiencing Gopuff. The inaugural Quartertime Show reached more people than the Super Bowl and created an entirely new media and entertainment platform that brands pay to be a part of. The Quartertime show exceeded expectations. Consumers loved it. 78% of those who watched it said they loved the comedy, entertainment, and uniqueness of the concept. It was the most successful campaign in the brand’s history, making Gopuff famous overnight. All without buying a spot! -239 million campaign views (more than reached the Super Bowl itself) -53.5% increase in revenue -498% increase in social engagement -177% increase in social mentions -101% increase in app downloads

2023 Awards

Total Points: 3




Mirimar / Venice

Client / Brand

Gopuff / Philadelphia

Production Company

PRETTYBIRD / Los Angeles


Miguel Delcan


Kitao Sakurai

Director of Photography

Brian Lannin

Executive Creative Director

Nick Morrissey
Ty Stafford

Executive Producer

Adam Becht

Sound Designer

Gus Koven


Gareth Parr
Rob Winfield
Steve Gibbon
Susanne Scharping

APAC Head of Creative

Dave Bowman

Art Director, Content

Ely Arce

assistant editor

Tara Wall

Brand manager

Sophie Novick

Business Affairs

Cindy Lewellen

Chief of Staff

Karly Bader

Chief Strategy Officer & Partner

Meredith Chase

Color Producer

Alexandra Lubrano


Sean Coleman
Sofie Borup

Composition/ Music Editing

Houston Fry

Creative / Art Direction

Bella Davis
James Kunzler

Creative / Copywriting

Winston Farley

Creative Director / Art Direction

Eron Broughton

Creative Director/ Co Founder

Kelly Bayett

Cutting Assistant

Dusten Zimmerman

Director of Creator Marketing

Maurice Aouad

Director of production

Tracy Hauser

Executive Vice President & Communications

Matt Molino

Founder & Chief Creative Officer

John Mckelvey

Founder & Managing Director

Luke McKelvey

Group Account Director

Mandy Wakimoto
Molly Barela

Head of Brand Marketing

Jesssica Lauria

Head of Business Development

Marshall Osborne

Head of Category Marketing

Michael Raspatello

Head of Content Production

Kadie Gomez

Head of Creative Partnerships

Kevin Babcock

Head of Creative Services

Joseph Jones

Head of Integrated Brand Marketing

Catherine Schenquerman

Head Of Production

Dieter Lebbe
Heather Brown

Illustration & Design

Leo Zarosinski

Managing Partner

Carr Schilling


Mikkel Franklin

Partner/Executive Creative Director

Tim Davis

Partner/Senior Executive Producer

Sue Troyan

Producer (Atlanta)

Donald Williams

Production Designer

Kai Boydell

Production Supervisor

Nick Shandra

Senior Color Producer

Matt Moran


Holly Fisher
Paymon Parsia
James Chang
Sam McGrane

Senior Project Manager

Lindsey Reynolds

Senior Strategist

Haley Gordon

Senior VFX Producer

Jami Schakel

SVP Business

Dan Folkman


Lil Dicky

Vice President / Executive Producer

Suzanne Hargrove

Vice President, Strategy

Greg Aldridge

VP Global Marketing & Communications

Erica` Matthews

Wardrobe stylist

Romy Itzigsohn

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