The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Partnerships
Annual ID
OS23_SM110M
About the Work
Engaging the Masculine Mainstream target is a challenge for Netflix. But, through social listening, we found an opportunity: TUNTUM, a soccer team with a very similar name to our sound branding: TUDUM.
In an unexpected move, Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil.
And their next game would air on Amazon Prime Video, meaning our logo was there for the 90-minute long match.
People cheered on. With no investment but the sponsorship, we reached Trending Topics, $934.608,00 in spontaneous media – 15.9x the investment and surpassed all the initiatives for the target benchmarks.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / São Paulo
Client / Brand
Netflix
Art Director
Nereu Jacob
Chief Creative Officer
Keka Morelle
Creative Director
Alvin Shiguefuzi
Sabrina Villar
Executive Producer
Tati Medeiros
Associate Creative Director
Alessandro Trimarco
Account management
Leonardo Renesto
Content Director
Samantha Prado
Executive Business Director
Veruska Frota
Head of Media Strategy LATAM
Tiago Sato
Head of Planning
Vitor Amos
Insights Assistant
Karina Lima
Insights Supervisor
Laise Alves
Marketing director
Jana Borges
Marketing manager
Dida Louvise
Media Director
Priscila Pimenta
Media Manager
Luisa Santana
Media Planner
Yasminne Ferreira
Media Supervisor
Thamires Araújo
Planning Assistant
Carol Filadelfo
Planning Manager
Julia Tetsuya
Publicity Manager
Ana Caroline Chaves
Senior marketing Director
Bianca Rosenberg
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