The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Social Media

Netflix's Heart Beats TunTum

Agency Wunderman Thompson / São Paulo + Netflix

Client Netflix


Brand Partnerships

Annual ID


About the Work

Engaging the Masculine Mainstream target is a challenge for Netflix. But, through social listening, we found an opportunity: TUNTUM, a soccer team with a very similar name to our sound branding: TUDUM. In an unexpected move, Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil. And their next game would air on Amazon Prime Video, meaning our logo was there for the 90-minute long match. People cheered on. With no investment but the sponsorship, we reached Trending Topics, $934.608,00 in spontaneous media – 15.9x the investment and surpassed all the initiatives for the target benchmarks.

2023 Awards

Total Points: 3




Wunderman Thompson / São Paulo

Client / Brand


Art Director

Nereu Jacob

Chief Creative Officer

Keka Morelle

Creative Director

Alvin Shiguefuzi
Sabrina Villar

Executive Producer

Tati Medeiros

Associate Creative Director

Alessandro Trimarco

Account management

Leonardo Renesto

Content Director

Samantha Prado

Executive Business Director

Veruska Frota

Head of Media Strategy LATAM

Tiago Sato

Head of Planning

Vitor Amos

Insights Assistant

Karina Lima

Insights Supervisor

Laise Alves

Marketing director

Jana Borges

Marketing manager

Dida Louvise

Media Director

Priscila Pimenta

Media Manager

Luisa Santana

Media Planner

Yasminne Ferreira

Media Supervisor

Thamires Araújo

Planning Assistant

Carol Filadelfo

Planning Manager

Julia Tetsuya

Publicity Manager

Ana Caroline Chaves

Senior marketing Director

Bianca Rosenberg

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