The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Integrated

The Singularity

Agency Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Client Squarespace

Category

Best of Integrated

Annual ID

OS23_IG000G

About the Work

Squarespace is a website that makes websites. This realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.

In addition to a 30 second ad that ran on the Super Bowl, with a longer 90 second cut available online, we also built out the mythology of the “website that makes websites” through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website where Adam Driver’s disembodied head helps you choose a your very own Squarespace starting point.

2023 Awards

Total Points: 90

Best of Discipline Pencil

Credits

Internal / In-House Agency

Squarespace

Production Company

Smuggler / Los Angeles

Music / Sound Production Company

Q Department
Heard City

Post Production Company

Final Cut
Black Kite
Coffee & TV

Art Director

Alex Thompson

Copywriter

Pepe Hernandez

Creative Director

Mathieu Zarbatany

Designer

Wan Kang

Editor

Sarah Harvey

Motion Designer

Christina Lu
Videl Torres

Photographer

Spencer Blake

Design Director

Satu Pelkonen

Developer

Siman Li

Head of Production

Erica Kung

Senior Designer

Ryan Carrel
Zoonzin Lee

Business Affairs

Kiersten Bergstrom-Pavlik
Michelle Crane

CCO

David Lee

CEO, Copywriter

Anthony Casalena

Design Lead

Albert Chang

Production Designer

Alex Tutelian

SENIOR PRODUCER

Marisa Wasser
Sion Prys
Wes Falik

Senior Retoucher

Derek Kalisher
Sara Barr

Staff Photographer

Craig Reynolds

VP, Creative

Ben Hughes

Web Development

Active Theory

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