The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Share the Joy

Agency TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Client Apple


Best of Moving Image Craft

Annual ID


About the Work

Apple and AirPods celebrate the holidays by bringing winter to Buenos Aires in an explosive, dance-filled spectacle. The film features two dancers who share audio on AirPods Pro and propelled by music, journey across the city, magically turning everything they encounter (even each other) into snow.

2023 Awards

Total Points: 90

Best of Discipline Pencil



TBWA\Media Arts Lab / Los Angeles

Client / Brand

Apple / Cupertino

Production Company


Post Production Company

Blacksmith / New York

Media Distribution Company


Chief Creative Officer

Brent Anderson

Creative Director

Kia Heinnen
Lauren Ferreira

Executive Creative Director

Greg Greenberg

Executive Producer

Randall Pomeroy

Music Supervisor

Andy Hamm


Adam Sarraga

Associate Creative Director

Evan Schiller
Lindsay Cecero

Associate Producer

Berhann Beyene

Related Awards





Follow Us