The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Divorce

Agency Saatchi & Saatchi / New York

Client Allume Systems/StuffIt Deluxe

Category

Consumer Magazine / Color: Full Page or Spread - Single

Annual ID

07155A

About the Work

The Vodafone Journey enables users to travel around the Vodafone community and discover ìwhat Vodafone is all aboutî



Browsers can choose to meet Vodafone customers from different countries, receive the latest product updates, discover examples of corporate responsibility or take a look at our strategy.

They can either take a three minute guided tour, which takes in all the main sights, or simply go on a solo trip.

Highlights include snowboard legend Ingmar Backman in the Product Section. Ingmar, who lives and breathes music, explains that a day on the slopes offers the perfect opportunity to download all the latest tracks from Vodafone live!.

The site also features personal stories from a wide range of people. You can meet football fans in Spain, an SMS enthusiast in Germany, or the woman from New Zealand who found love thanks to Vodafone.



The site is targeted to investors and people general interested in Vodafone.

2007 Awards

Total Points: 5

Merit

Credits

Art Director

Menno Kluin

Writer

Icaro Doria
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