The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

The chewing gum for afterwards

Agency Saatchi & Saatchi GmbH / Frankfurt

Client Novartis - Nicotinell

Category

Consumer Magazine / Color: Full Page or Spread - Single

Annual ID

07154A

2007 Awards

Total Points: 5

Merit

Credits

Creative Director

Anne Petri
Florian Pagel

Photographer

Gary Simpson
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