The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Bonded by Blood

Agency TBWA\Whybin / Auckland

Client adidasNZRU


Collateral / P.O.P. and In-Store - Single

Annual ID


2007 Awards

Total Points: 5



Art Director

Guy Roberts


Andy Blood

Creative Director

Andy Blood
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